Generate a Steady Stream of New Patients with Professional Posture Packets - Smart Back Brace
Are you searching for a new external marketing idea that will actually work to draw new patients to your office? Forget the gimmicks or the corny marketing schemes. Instead, focus on adding value, educating, and networking with professionals in your community.
Get more pre-educated new patients into your practice this month with this External Marketing Must May.
With any marketing, whether it is internal or external, your focus should make sure that to add value towards the lives of the folks which you are marketing to. When you make marketing campaigns about them, and focus on solving the problems that are hindering them from living the life they desire, they will be extremely inclined to take positive notice to your marketing efforts. External marketing should be targeted to a distinct group of people, potentially niche. The marketing campaign should specifically solve a problem that the niche is experiencing.
This is easily achievable with Professional Posture Packets. Professional Posture Packets are value filled packets of postural information that you send to professionals in your neighborhood. Again, the goal of this external marketing is to all of them value, gain a romantic relationship with the professional, educate them, and then suddenly invite them arrive to your organization. This is by no means a hard sale price.
The Professional Posture Packet will include information specific to the niche in which you are marketing to regarding the need for posture and cook. For example, in case you select dentists being the niche that can actually be sending the Professional Posture Packets to, all of the information will be directly targeted at helping dentists strengthen their posture at perform well.
What to use in the Professional Posture Packet:
Letter of introduction of who you are and your expertise
Be sure to personalize the letter with their name; be personable not generic
White paper with research specific therefore to their profession demonstrating the significance about better posture for increased productivity and professional longevity
An exercise band (theraband)
A DVD with examples of postural stretches utilizing the exercise band that the pros and their staff can easily perform involving their office
You could provide all of them a printed manual of exercises
Posture reminders (such as stickers or bracelets) which can utilize in their office like a cue to create good posture while in the workplace
An invitation for them and their staff arrive to your practice regarding your Posture Screen with Posture Imaging
Include an expiration date to create urgency
Place almost all the information in a folder with practices brand name and contact information, then shoot! Choose 20 professionals within that niche that may get send the packet in order to.
Then next month, send it to a new 20 professionals in that same niche for ongoing external marketing. Exactly what exhausted your resources in that niche decide on a different niche of professionals to victim.
Although you might use the same letter of introduction, exercises, and invitation to your office, always keep the white paper report specific to your new target market. Dont be generic, make it all on them and requirements.
For best implementation get your team fascinated! Ask your assistants and staff for recommendations of who to send the Professional Posture Packets to.
Engage them and celebrate the new patients taken from this highly effective external marketing plan..